Beauty Begins with Confidence and with
Right Essentials

Design Essentials

  • Client – Beauty Products Online Store
  • Industry – Beauty and Cosmetics
  • Based – United States

113% increase in site traffic

Metrics reflect online sales from
2020 – 2021.
About Design Essentials –
The Beginning..!

Cornell McBribe started his career in 1973 in the health and beauty industry with the idea of creating hair softening products for its customers. Sta-Sof-Fro was the first hair product launched for African-American men’s hair. After the huge success of Sta-Sof-Fro, other brand products like Sof-N-Free, Moxie, and Curly Perm were introduced for the audience. In 1989 Cornell McBride and his partner sold their Products to Johnson Products.

Design Essentials is the next business venture founded in 1990, by Cornell McBride. Design Essentials is an innovative, fast-growing beauty and hair care company that creates salon-inspired, ingredient-focused hair care products with a natural balance of vitamins and protein that promote movement and manageability.

Design Essentials is dedicated to improving the look and feel of hair by providing healthy hairstyle solutions that are tailored to your specific hair needs.

BigCommerce Helped Design Essentials to Achieve Key Business Objectives

The new BigCommerce platform is functional and consistent with the Design Essentials product quality. The navigation is simple throughout, and the design accurately reflects the brand’s principles and identity. As a result, the Design Essentials online business has experienced rapid growth in the market.

BigCommerce helped Design Essentials to achieve key business objectives as it was able to fulfil a number of requirements. The success of this project was largely due to the relatively low overhead costs paired with the platform’s capabilities and adaptability.

Success Story After Creating Website on BigCommerce Platform –

After creating the site on the BigCommerce platform, Design Essentials was sure for the hosting capabilities, the presentation, and the shopping features displayed throughout the website. The UI is simple and straightforward, with well-placed CTAs that provide just the proper amount of information in the user journey. Furthermore, BigCommerce’s API base allowed them to fully integrate their payment system to assure order fulfilment.

As a result, they have reached the online traffic of the website by 94.2K Worldwide in Dec 2021.

The site is now a great blend of aesthetic attractiveness and technical functionality, reflecting the brand’s entire quality.

Why Did The Client Come To Dotsquares?

Design Essentials wanted to develop a website with an interactive experience that considers the requirements of the customers. The requirement was to build a high-quality custom e-commerce store with creative concepts of content management, custom design, and custom integration.

They found Online and by clicking on a simple “Request call back” option, our sales team instantly got connected with easy follow and direct instructions.

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