In the contemporary world, managing the operations of an online store becomes increasingly difficult for businesses and entrepreneurs as the volume of online transactions grows. While it is easy to set up an e-store, surviving competition and generating good conversions through your eStore might be a daunting task. This is when shopping automation comes in handy.

Platforms such as BigCommerce have demonstrated great potency in meeting the needs of expanding businesses. Everyone from medium to large organisations, such as B2B companies or wholesalers, uses BigCommerce for their online presence. There are numerous eCommerce software options available nowadays to help with this.

BigCommerce is a SaaS eCommerce website builder with many useful tools, such as a channel manager for multi-channel selling, customer segmentation, social media and SEO integrations to increase the exposure of your website. When comparing BigCommerce to other eCommerce systems, these are just a few crucial elements to consider. In this blog, we will highlight every factor that demonstrates why BigCommerce is our top platform recommendation.

Aside from the amazing sales features of BigCommerce, we’ve listed other benefits why you should consider using the platform that will expand your eCommerce business in the upcoming years.

BigCommerce: Features

1. Templates & Customisations:

Your website design is something that can make or break your online business. The design of a website is crucial to a customer’s opinion of a brand and directly impacts the whole user experience. Fortunately, BigCommerce’s stencil theme platform makes it simple for businesses to create stunning websites with responsive designs.

Cornerstone maintains Stencil with the most recent features and capabilities to ensure fast page speed on mobile. Developers can adjust the current front-end development framework as they see fit. A command line interface can be used for local testing, eliminating the need for a site to go live to test modifications.

There are thousands of themes available on BigCommerce for both free and paid, letting you see what you could work with.

2. Bigcommerce Is Hosted with Less Downtime:

This means it operates on its servers and does not require you to buy web hosting or install anything on your computer to use it. You can build and manage your store from anywhere if you have access to a computer browser and the internet.

BigCommerce, like most cloud-based platforms, claims to have 99 percent uptime. This is critical for sales and customer trust – shoppers can expect stores to remain open even during a holiday rush or flash sale. BigCommerce uses an off-site hosting provider like Amazon Web Services (AWS). Another benefit of cloud hosting is that you will not be required to spend for maintenance and updates.

3. Excels With Multi-Channels Selling:

BigCommerce allows you to manage your Amazon, Facebook, eBay, and Pinterest stores all from one place. Your inventory will be synced across all channels to ensure you do not oversell. Until you refresh your inventory, it will be out of stock everywhere.

4. 100+ Payment Gateways:

It works with PayPal, Square, Stripe, AmazonPay, and over 100 other popular payment gateways. Because it supports multiple currencies, it can also take your business global.

There are no transaction fees, and there are no additional fees for using third-party payment gateways.

5. 3rd Party app Integration with BigCommerce’s API:

6. Headless Commerce Support:

BigCommerce allows for headless commerce. A headless eCommerce system maintains your online shop’s eCommerce functionality, while a CMS can handle the content and images. It enables developers to utilise the technology or programming language of their choice, regardless of the CMS used for the front end. You can, for example, combine BigCommerce with WordPress to change the front end without affecting the back end.

It enables your company to integrate sophisticated eCommerce requirements with compelling content and stunning presentations.

7. Customer Segmentation:

BigCommerce sellers on the “Plus” plan and higher can categorise clients by group, a practice called customer segmentation. This feature benefits all types of stores, but it is especially important for B2B businesses.

Segmented clients can be enrolled in a loyalty programme to receive special offers, a membership group to receive discounts, a wholesale group to receive lower pricing, or a tax-exempt group to receive the tax exemption. Merchants might also restrict certain products and categories to certain populations. Know other BigCommerce pricing plans here.

Conclusion

It’s an excellent option for people who want to run an online business or who already have a physical store and want to expand it by coming online. Any speciality or industry can be successful with BigCommerce.

You may spend your time and effort on other areas of your business like customer relationship management, marketing, and product development because there is a store builder, and all technical aspects of server maintenance and security are handled for you. Overall, BigCommerce enterprise is a SaaS eCommerce platform that makes setting up and managing your online store a breeze.

As a BigCommerce Design & Solution partner, our expert web development team can assist you in setting up the appropriate e-Commerce solution for your business. Contact us to talk things through.